Skincare Product Packaging
Problem Statement
In the crowded skincare industry, standing out requires more than good ingredients. We were tasked with crafting an identity for a serum that emphasizes purity and hydration while aligning with the brand’s minimalist ethos.
Results & Metrics
We created a grounded aesthetic using natural tones, eco textures, and packaging that immediately signals quality and transparency. Our visual system echoed trust and calm — a subtle nod to the clean beauty movement.
$18–$25
Cost per lead for high-intent skincare keywords
$90–$140
Average order value from ads
57%
Landing page-to-cart conversion
200%
Increase in repeat purchase rate within 60 days