RO Water Purifier Design Campaign
Problem Statement
Consumers see water purifiers as boring appliances. We needed to shift that perception — presenting this RO system as an essential lifestyle product that blends modern tech with health-first aesthetics.
Results & Metrics
We built a bold, water-centric theme around clarity and cleanliness. Using motion graphics, splash imagery, and a smart UI-led explainer, we positioned the purifier as a must-have for the new-age home.
30% lower
CPC with lifestyle visuals vs. plain product shots
3.2x ROAS
in campaign’s first 2 weeks
60%
increase in on-page engagement
110%
increase in direct searches for branded keywords